communications strategy

How storytelling changes minds and behaviors

How storytelling changes minds and behaviors

There’s a lot of confusion about “storytelling.”

Just the other day I was telling someone that I do workshops around storytelling and they responded, “Ah, storytelling. That’s the big buzzword these days, isn’t it?”

I politely laughed and tried not to take it personally that they’d just insulted my life’s work, but in my head I was thinking, “Buzzword?! Storytelling isn’t a buzzword! Story is at the heart of every single communication. It’s at the heart of every single organization!”

I know that sounds dramatic, but I stand by it. Here’s why.

How to reach your target audience (and why you need one in the first place)

How to reach your target audience (and why you need one in the first place)

You know you need a target audience to reach the right people with the right message. But are you actually doing it?

Here's how to reach your target audience with your communications and marketing campaigns every single time.